What is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing your brand's visibility in AI-generated answers from ChatGPT, Gemini, Perplexity, and other AI engines.
GEO explained
GEO is to AI search what SEO is to Google search. It's the practice of getting your brand mentioned and recommended by AI answer engines.
Getting Mentioned
The core of GEO is ensuring AI engines mention your brand when users ask questions related to your products or services. Mention rate is the key metric.
Getting Recommended
Beyond mentions, GEO aims to get your brand positively recommended by AI. This means being listed as a top choice, not just referenced.
Getting Cited
When AI cites sources, you want your website to be the source. Citation rate correlates with traffic from AI answers and builds authority.
Sentiment Management
GEO also ensures AI describes your brand positively. Monitoring sentiment helps catch and correct negative AI perceptions early.
SEO vs GEO
SEO and GEO are complementary, not competing. Here's how they differ and work together.
How to start with GEO
A practical 4-step process to begin optimizing for AI search
Measure Your Baseline
Use LLMVisible to get your current AI visibility score. Know which prompts mention you and which don't.
Fix Technical Gaps
Ensure GPTBot, ClaudeBot, and PerplexityBot can crawl your site. Add structured data. Fix broken pages.
Optimize Content
Improve content depth, structure, and authority on pages that should drive AI mentions. Add FAQs and clear product descriptions.
Build Authority
Get cited by authoritative sources. Create content that others reference. Monitor and iterate based on visibility changes.
GEO FAQ
Frequently asked questions about Generative Engine Optimization.
Start your GEO journey today
Free plan includes ChatGPT visibility tracking. See where you stand in AI search.